Dirty Gentlemen presents: The WORK IS HOW series

Video directed and edited by Andy Old
Music by Andy Old
Special thanks: Henry Salonen

To boil Dirty Gentlemen down to its essence, it comes down to the three words; "Work is How". At Dirty Gentlemen we believe the process is more important than the product. We believe respect is acquired by proving one's perseverance and willingness in all forms of work and work environments. No one is born a gentleman. You need to get your hands dirty before you learn how to present yourself in a respectful manner.

You need to try extremely hard to hate on Christopher Cheong, graphic designer at Adidas Toronto and founder/creative director of Toronto-based urban apparel brand, Bear Kid. His designs and illustrations effortlessly radiate positivity, which is thr key ingredient that boiled his brand down to its well-respected essence. Judging by his character and the moves he has been making, the future of his design career is looking very promising. Peep the video above and find out how consistency earned him various creative opportunities, why it is important to remain humble, and how maintaining optimism shed light on his darkest moments.

Elizabeth Street, Toronto.

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