HERBAL ESSENCE ACTIVATION SPACE

In collaboration with event planner Roxanne Chapman of Proper Plan, I was brought on board to envision and develop detailed concept renderings for an immersive Herbal Essences activation space. My role focused on translating the brand’s essence into a visually compelling environment—capturing its natural, vibrant identity through spatial storytelling, materiality, and aesthetic flow. The renderings served as a creative blueprint, guiding the physical build and ensuring the activation would leave a lasting impression on attendees.