OLD SPICE ACTIVATION SPACE

In collaboration with Proper Plan’s Roxanne Chapman, I was tasked with crafting concept renderings for a bold and nostalgic Old Spice activation space. Drawing inspiration from retro automobile shops, the design fused vintage Americana with the brand’s signature swagger. Classic gas pump stations were reimagined as interactive product displays, creating a unique environment that invited guests to explore the brand through a playful, immersive lens.